If you are an entrepreneur or a business owner and you are looking to boost sales through Facebook Marketing then, this is the right place for you. You must already know about Facebook ads by now, but with some tweaking and some tricks, Facebooks Ads can be a game-changer for your business.
I will tell you about the top 10 tips and tricks you can use to get the potential customers you want.
Using video as a form of Advertisement
People tend to be more interested in watching a short, crisp, and interesting video rather than reading all the reasons why your product or brand is the best. And you can count on the algorithm of Facebook to make your work easier as Facebook actually prioritizes video as a form of your content.
Showcase your products with good-quality pictures and videos combined all together.
Do not make it bland, make it interesting by showcasing a different range of products at a time. This will help you in drawing the attention of your desired or target customers and will lead them to engage with your content.
Make use of Facebook “Offers” functionality
Well, you need to understand consumer/customer behavior. One consumer or customer fact is that a business offering free shipping and delivery on a Rs 999 item will attract more customers than a business offering Rs 799 product with extra shipping and delivery charges.
This is a time and tested truth regarding the behavior of customers.
So, make use of the offer’s functionality and showcase your products if you have a huge discount coming up on your products.
When they click on your ad, they are automatically taken to your website, giving them the opportunity to apply for the offer instantly and easily. This is an easy way to boost your sales further and bridge the gap between your sales faster than before.
Use the multiple carousel options to showcase your products
Facebook gives you the option to showcase all your different products at once using this carousel.
This makes your ad looks interesting and people will engage with your content more now that you have much more interesting products in store for them.
Because let’s admit the fact that we do not like just a bland ad that looks forceful and out of place. We do crave interesting and ads with varieties to keep us hooked.
This is the same case in the eyes of your customers or potential buyers.
Set up your CTA
Setting up your Call-to-Action will be a game-changer for your business when it comes to boosting your sales. Customers are rooting for businesses that can handle their queries extremely fast regarding your products.
Being prompt with your response to your customers will give the impression of you being active and trustworthy. An authentic business or brand is quite transparent with its work.
Updating your CTA will increase your sales as it is the easiest way for customers to buy your products or assist them when you are needed.
Spice up your advertisement techniques
This can be done by promoting an event or even organizing a giveaway. You can organize a product launch event nearby, and target audiences or potential customers.
This cuts out the old way of advertising as along with promoting your product or business you are actually organizing an event which people will definitely be interested in.
You can also organize small to huge giveaways based on your budget. Giveaways are a sure way to get the attention of many people who can actually turn out to be potential buyers.
Increase your brand awareness and credibility
If you do not seem to be an authentic brand from the start, no matter how many ads you run, you will not be able to attract people to your page or brand.
Building credibility and increasing your brand awareness will go a long way. You need to make your community strong and make your existing followers or customers trust you. You cannot always focus on ads to boost sales for your products. You need to increase your brand awareness and establish your brand identity in order to boost your sales in the most appropriate way.
Target audience manually
You need to target your audience manually and through filters. This means if your brand is all about baby products, you will not reap any benefit if you are trying to sell them to a teenager. It may get you few sales but targeting young moms or fathers will be a better option for you in such cases.
According to your product availability, you can target an audience based on regions, country, or a particular area. This eventually leads to more sales of your products in every possible way.
Targeting your mail subscribers
If people are interested in your products or brand, they will sign up for your newsletter.
You can target all these customers based on their preferences or activity on your website. They will get a personalized list of products they might be interested in and will generate more sales from time to time.
Choosing the right background for your ads
This might seem very like a very minor thing but can turn to be a really important one.
According to statistics, ads that run on white background with products showcased on them generate more clicks. This is because people find the white color interesting and calming.
Thus, it makes your ad and pictures look interesting thus leading to more clicks and sales.
Try to run ads with the perfect shot of your products
This can be done by following the rule of thirds. You can do this by dividing your whole picture into nine equal parts or boxes. Then all your objects or products in the middle of the boxes. This gives your picture an enhanced look.
Thus, ads running with such optimization will get you more clicks and sales eventually.
I hope you have learned all the tips and tricks to successfully run your ads on Facebook to boost sales. There are more things to be learned about Facebook Ads to boost your online and offline sales, I’ll keep updating this page for the latest tips and tricks.