In today’s world, everyone has access to at least one social media platform or other. Almost 53% of the world’s population is on social media according to a report published in early 2021. So, you see why advertising your products online can generate high profit for you in the long run. 

So, advertising your product or brand on a social platform is a cost-effective way of advertisement. This way, you can reach out to potential buyers from all over the world in such a few seconds. Whether you want to move your business online or this is your new venture to the world of social media marketing.

I walk you through all the points of why social media marketing can be a game-changer for your business. Here are some very important points of social media marketing:

It is cost-efficient

As compared to other forms of advertisements, social media marketing falls in the cost-efficient category. Advertising your brand or product through social media will ensure that you will earn double the profit, you invested primarily.

You get to target your desired audience

When you build a quality community on any social media platform, it is possible to target your desired audience. Some products may be gender-oriented or age-oriented, you will be able to target customers specifically with the help of Social Media Marketing.

You get to know your customers better

This is a really important point. Knowing about what your customers want and what they do not like will earn you some brownie points in your business venture. Social media marketing gives you the opportunity to interact with your customers live and even solve their queries. 

You get to stay true and open

In other forms of advertisement, you cannot really tell your story of how your brand all started.

Advertising through social media means you already have your own page with a community consisting of loyal customers and supporters. 

This way, you will be able to inspire people with your story and also give your advice on what to do and what not to in terms of business. 

Increase brand awareness

When you are consistent and work hard on your social page, visitors will be able to see the work.

More and more visitors mean potential buyers too. So, in a way, it creates awareness of your brand and where it stands. This way you can build your brand loyalty with your customers. This is always the most important part of any business or brand. 

Use of SEO

One of the most important parts of social media marketing is Search Engine Optimization (SEO). Usually, when a customer searches for any product on the internet, they tend to click on the first link available. So, you can make your page rank the highest and gain organic reach through proper SEO techniques. It is a really powerful tool and is a game-changer.

Better promotion of services and products

you can run different ads with tweaks and twist on various social media platforms. This helps bring in potential customers and insight into what you have to offer them. 

Understanding your competitors

Being on a digital platform gives you access to your competitor’s page too. You can always get an insight into their engagement rate and understand their weak and strong points alike. 

Bring out your brand as the top authority

This means that you are the boss when it comes to products or services related to your brand. Let people trust you with their instinct that you are the alpha as compared to other brands or businesses on a particular product or service.

Gain the go-to trust of your customers for a particular niche. This will result in increased reach with potential buyers. 

Keeping your customers updated

What better way to stay in touch with your customers and keep them updated other than on social platform, right? Seize this awesome opportunity and make the best out of it. Keep your customers updated on new services rolling out or introducing new products. 

This will make them feel included and they gain a sense of trust in your business. In this pandemic, with the majority of brands and businesses moving online, there is a lot of competition going on. Make sure you are always 10 steps ahead of your competitors. 

So that was all, I hope by now, you have learned as to why you should indulge yourself in social media marketing for your business.

The post Importance of Social Media Marketing – A Beginner’s Guide appeared first on Tamas Boruah.

As we all know, Instagram is a photo and video sharing app; it has crossed the 1 billion active users per month mark, globally.

It has become one of the best social media platforms to interact and connect with people all around the world.

All these, possible with just a few clicks after creating an account in the app.

But Instagram is no longer only a photo and video sharing app. With more updates since the launch, it has become the most favorable platform for entrepreneurs, creators, and millions of other people.

With certain optimization in your account and some well-known hacks, you can build your own community on Instagram.

Tips and tricks or Instagram account optimization

Switch to Business Account

This is one of the best-known strategies to help grow your account on Instagram.

Whether you are an entrepreneur, creator, or just a normal user with a goal of organic reach, switching to a business account will be a game-changer for you.

With business account comes insight, functionality, analytics, and other tools.

This will give you insight into your followers, how well a post is doing in your feed and reach.

CTA- Call To Action button on your profile will help you interact more with customers or other creators alike.

Make sure you or your answer query within a given time frame so as to build a rapport and not disappoint followers.

When you maintain your business account properly, you give the impression of being a legitimate and trustworthy account to your customers or followers.

Make your followers interact with you

Be consistent with posting on feed and stories. Do this by maintaining a social calendar with where and when to post.

When you post on your feed, ask your followers a question so that they interact with you in the comment sections.

This increases the reach and keeps the follower or new people on your account occupied.

Be open to suggestions and constructive criticism. Not only on the post, but you can also now post on your stories with a questionnaire for your followers.

This will help in getting to know you or more of your brand thoroughly.

Use Hashtags for better reach

I cannot stress enough, the importance of hashtags on your post.

It is one golden rule you should never forget if you want to have an organic reach in your account.

Using hashtags related to your post or brand will help in better exposure and works best for your reach.

Use a perfect high-resolution photo, describe or write few words about it.

Then use some hashtags relevant to your post and you are good to go.

Use reels to showcase your ideas or products

With reels rolling out in mid-2020, it has seen exponential growth during the worldwide pandemic.

As it is the latest feature on Instagram right now, it has its own different reach and algorithm.

Launch teasers for your products or ideas, dance or singing, be it any niche. You are sure to get some bomb results in reels.

Because it is the most recent launch, Instagram is always looking for new ways to optimize your reels themselves.

Make your reels on the Instagram app itself and use music from the music library or do a voice-over according to your needs.

Do not export a video from another app with the watermark on it because such videos are usually not accepted on Instagram.

You will not see any growth if you do such things. Shoot the video in place with good lighting.

Use hashtags here too with a relatable caption or text on your video to keep viewers hooked.

Use the audio from the music library as it has its own different page where other creators or people can find you easily.

Use filters from the different creators as this also has a different form of reach to the people.

Know when to post

Have a time-line on when to post. Usually, 10:00 am to 4:00 pm is a good time to post for maximum reach.

But know your followers and find out when the majority of the people are active.

Do not just go on and about posting randomly.

Things to avoid if you want an organic reach on Instagram

1. Do not copy content ideas from other fellow creators on Instagram. This is a violation and copyright infringement. If you are really inspired by their work, recreate it with your own twist. But always give the original creator proper acknowledgment and credit.
2. Be open to suggestions and constructive criticism. This shows that you are mature enough to see what you are doing wrong. And that you have room for changes.
3. Please do not use harsh words or bully someone on Instagram, you can always mute or block them if you are not interested.
4. What you post has a great impact on your followers and the people who you reach, please be careful with what you write, do not try to violate any sentimental belief.
5. Be transparent with what you do and your work, this does not mean telling your whole life story. This is only to build trust with your followers. Choose quality followers over quantity.

I hope with all these tips and tricks you will ace Instagram and grow beautifully. All the best in your endeavors.

The post Ways to Optimize Your Instagram Account for Best Results appeared first on Tamas Boruah.